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 Duration 14 hours

Course Outline

Part 1: The Role and the Product

1. What a Product Owner Really Does
• Responsibilities: value, backlog, stakeholders, decisions
• What a Product Owner does not do: project manager, proxy, secretary
• The Product Owner in Scrum and in large organisations (including SAFe)
• Exercise 1: Map your current role against the Product Owner responsibilities

2. Product Vision, Goals and Roadmap
• Writing a product vision that people remember
• Setting product goals linked to business outcomes
• Building a roadmap that survives contact with reality
• Exercise 2: Draft a product vision and goals for a real product

3. Backlog Management
• Refinement as a continuous activity
• Splitting large items into valuable increments
• Definition of Ready and Definition of Done
• Exercise 3: Refine and split a backlog of real requirements

4. Prioritisation
• Value vs. effort
• MoSCoW
• Cost of delay and WSJF
• Exercise 4: Prioritise a backlog under competing stakeholder demands

Part 2: The Product Owner in Action

5. Stakeholder Management
• Mapping stakeholders in large organisations
• Saying "no" with arguments
• Managing expectations, dependencies and escalations
• Exercise 5: Role-play a difficult stakeholder conversation

6. Working with the Team
• Collaboration with business analysts, UX and engineering
• The Product Owner in Scrum events: planning, review, retrospective
• Working with external vendors

7. Measuring Success
• From outputs to outcomes
• Choosing success metrics and tracking adoption
• Case study: shortening a loan application from 30+ minutes to 5

8. Capstone: Building a Product Plan
• Teams build a vision, roadmap and prioritised backlog for a real product case
• Presentation and feedback

9. Wrap-Up
• Key habits of effective Product Owners
• Personal action plan
• Q&A

Requirements

Prerequisites

• Basic familiarity with Agile or Scrum
• Some experience working on projects or products, in any role

Audience

• New and aspiring Product Owners
• Business analysts and project managers moving into product roles
• Business experts who work closely with delivery teams

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