Course Outline
Introduction to Data Analytics for Marketing
The Importance of Data Analytics in Marketing Strategies
Installing and Configuring Tools for Data-Driven Marketing
- Tableau
- Google Analytics
- Zarget
- Instapage
- Autopilot
- Radius
- TapClicks
Using Tableau for Seeing and Understanding Data for Marketing
- Social Analytics
- Web Analytics
- Customer Data
Measuring the Impact of Your Marketing Campaigns with Google Analytics
Designing and Implementing Marketing Strategy Tests Using Zarget
Optimizing Your Marketing Spending and Tactics to Improve Results Using Instapage
Segmenting Your Marketing Audience Using Autopilot
Improving Response Rates through Predictive Modeling with Radius
Implementing Data Storytelling Using TapClicks
Summary and Conclusion
Requirements
- No programming experience required
- Advanced computer literacy
Testimonials (5)
The trainer adapted the materials and contents to what he thought would be best for us and he succeeded. The quality of the training was excellent.
Jorge Sanchez Hernandez - CSMART - Carnival
Course - QGIS for Geographic Information System
A lot of patience
Mateusz - WestWind Energy Polska Sp. z o.o.
Machine Translated
Professional and very practical, usuefull in a daily work
Jozefin Rékasi - SC Automobile Dacia SA
Course - Advanced Data Analysis with TIBCO Spotfire
It covered the areas i said i was interested in before the course: data relationships, using python script. Connecting to databases will be covered in the advanced module.
Cristian Tudose - SC Automobile Dacia SA
Course - Introduction to Spotfire
I genuinely enjoyed the lots of labs and practices.